The exhibition has been holding. It’s created how 3 creative specialists of advertisement of collaborated with some external and internal creators.
They challenged to defy stereotype for beauty and pursued possibility of surface representation in our time.
One of their work is displayed in the window of the building for SHIEIDO. The building gives onto the peaceful street. The work made of some panel not only 1 and it’s moving . Additionally, it’s beautiful the contrast of the “light blue” for the work and the “white” for the building. Its beauty is clear even from a far place. The work is expressed women’s beautiful battle and SHIEIDO would like to be the existence which is being walked as well as women of all over the world. This is one article which you go there and see by your own eye because it’s difficult to explain the real good points.
In the 2nd floor, another 3 works are exhibited.
“A GIRL 20XX SHISEIDO” by Takayasu Yamada
Profile: Joined SHISEIDO in 1991. Currently in charge of Serge Lutens, corporate advertising, global SHISEIDO, etc.
As soon as you go up to the second floor, you will see this work displayed on the wall on the right hand side. It portrays a near-future female image and makeup based on a sci-fi realm by also reinterpreting it. What you find is an expression of next-generation beauty created from Yamada’s own belief of being free from any traditional notion. The work is highlighted by makeup and lights, letting you feel a near-future kind of texture from it as well.
“A motion” by Sonomi Sato
Profile: Joined SHISEIDO in 1990. Worked on such brands as Cle de Peau Beaute, HAKU and MAQuillAGE. Currently in charge mainly of BENEFIQUE.
This work is displayed on the wall on the left hand side in the exhibition space on the second floor. The concept arises from the physical movements that give inspiration. Indeed, “A motion” is a visualization of traces made by energy and actions released from the entire body. Tadashi Harada, SHISEIDO’s top hair and makeup artist who did the hair and makeup, took on a challenge to create hairstyles and makeup that could only be perfected together with the movements of the models. As for the subjects, Jonte’ Moaning, a dancer and choreographer, and Mona Matsuoka, a model, were used. What you see here is a work brimming with dynamism and power.
“vs ‘IMAGE'” by Kei Maruhashi
Profile: Joined SHISEIDO in 1991. Currently in charge of Serge Lutens, corporate advertising, global SHISEIDO, etc.
This work is found on the front side of the second floor. Maruhashi believes that women use makeup to picture their own future and that their wish to become beautiful knows no boundaries. Colors and textures such as foundation and eyeshadows are layered on top of the model closing her eyes and visualizing her future self. Because it is shot by film, the work is able to convey a charm that digital data cannot create. At the same time, the process of making a woman beautiful and the finished image are also expressed. This work makes you feel that it shows the female desire of beauty in a gentle way.
All the exhibited works are printed utilizing Dai Nippon Printing Co., Ltd.’s “PRIMOArt,” an output technology utilizing the company’s unique and advanced technology. Delicate color tones and a wide spectrum are vibrantly recreated to play a part in creating a high-quality finish.
Come visit this world where various types of beauty can be enjoyed.
[ Information ]
Date : Jul.13 – Sep.30 2015 Open Hours: 9:00a.m ~ 6:00p.m Closed: Saturdays , Sundays, National Holidays and August 10-14
Place : Shiseido Ginza Building 7-5-5, Ginza, Chuo-ku, Tokyo
More info : http://www.shiseidogroup.jp/ginza/archive/info_20150701.html
[ Site for “This is advertising of GINZA SHISEIDO” ]
http://www.shiseidogroup.jp/advertising/
[ Site for “Hair and make-up artist of SHISEIDO” ]
http://hma.shiseidogroup.jp/
